MAC have so many limited collections coming out at the moment and I can't resist buying! Lovecloud is from the MAC Tres Cheek collection, which include six pretty colours, three pinks, a mandarin-red orange, a peach and a lavender.
Lovecloud is a very lovely bright pink with a satin finish. It can be sheer and also built on heavily which will show its blue based tone. I would say it is great for fair to medium skintone.
To me Lovecloud is very similar to Pink Swoon which is an even brighter pink, but when swatched (Right) it shows up to be more coral with a yellow base tone, where as Pink Swoon (Left) is the same as in the pot.
Overall I love Lovecloud as it feels warmer than Pink Swoon, great look for the summer but if you already have Pink Swoon then it's not worth buying this as they are so similar.